The Sinch: A Tangle-Free Life
September 12th, 2011 – How many times have you reached for your headphones and instead grabbed a small mass of jumbled cords? When it happens, do you find yourself wishing there was an easy way to keep your headphones organized and tangle-free?
The Sinch is a new, high-design answer to the problem of keeping smart device cords tangle-free. The secrets of the Sinch lie in its design; an elastic band encapsulates magnets that attach to the audio plug on any smart device headset. Unlike other headphone management products already out there, the Sinch lets you continue to “naturally” wrap your headphones around your smart device for storage and then to unwrap it in one quick motion. The sleek and simple design, created by leading innovation firm frog, makes it lightweight, low-profile and transferable to multiple devices.
The marketing campaign promoting the launch of the Sinch has generated some buzz online. You can see the “Invasion of The Sinch” unfold by following the fictitious investigative reporter, Rick Sims of The Sims Report, who keeps the public informed on strange happenings through a video series, Twitter account, and detailed blog. Taking a cue from classic horror and science-fiction films, the Invasion campaign plays up the dangers caused by cord tanglement and introduces consumers to the Sinch in a surprising way. Buy the Sinch in black or white through Facebook and www.thesinch.com. Additional colors and new, complementary products will be available shortly.
Full article here.