Whereas all is termed well when we see them listening, things go a bit awkward when in-ear headphones need to be put aside. A survey revealed that many use their devices as wrappers, eventually ending only to return to a mess of tangles, while on the other hand, some use their sidepockets and backpockets to fish out the headphones.

Frog has been able to create a simple and smart design for an elastic band with a stretch-able hole to attach to the base plug as well as a set of magnets which keep the tangle of cords smartly wrapped and neat. The super smart accessory is a must-have, specially for those who are more glued with the music world.

Sinch helps you wrap the cord over your device in a manageable way when the headphones are plugged in and secured into place with the magnetized ends of the Sinch. On the other hand, Sinch can also be used when you need to carry the headphones separately.

Discover the various features of Sinch.

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The Sinch is a thin, rectangular piece of rubber that features a small hole and several magnets. Simply slip the plug end through the hole, plug the buds into the audio jack of the media device, and let the elastic dangle at the backside of the device. If you are done with your audio tripping, you can wrap the cord of the ear buds around the device and the rubber band. Then, fold the elastic around the ear buds so that the two magnets line up and keep the cord secured until your next use.

The Sinch is available through its online store for only $ 16.

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When the headphones are not in use, this organizer keeps them connected to the device so users can easily access it when required. At the same time, the Sinch allows to remove and store the bundled cords. It is light weight and transferable to multiple devices and apparently works just fine with metal-backed as well as plastic-backed devices.

“At its core, the Sinch product is a great example of how frog designers and engineers work together with clients to solve an everyday problem – in this case, tangled headphone cords – with an innovative, elegant solution,” shares Robert Curtis, executive director of product design at frog. “We are thrilled by our collaboration with Dune Road Design, which extends beyond the design of the product itself. We worked closely with the company from early ideation to product industrialization.”

The marketing campaign undertaken to promote the Sinch introduces users to it in quite an unexpected manner and thus, continues to create a buzz online. Dune Road Design aspires to ‘protect and organize personal electronic devices’ and with introduction of the Sinch it’s taking strides in that direction.

The Sinch is now available for purchase in black or white for $15.99 through Facebook and thesinch.com. Additional colors and new, complementary products will be offered soon, by the company.

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The secrets of the Sinch lie in its design; an elastic band encapsulates magnets that attach to the audio plug on any smart device headset. Users can then do what they naturally do – wrap their headphones around their device then secure the cords with the Sinch. Unlike other products, this is the only headphone organizer that keeps cords connected to the device for convenient access, but still allows users to remove and store their bundled cords. The sleek and simple design, created by leading innovation firm frog, makes it lightweight, low-profile and transferable to multiple devices.

For more information, visit http://www.thesinch.com.

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As you can see, Sinch aims at keeping your life tangle free with this simple, “why-didn’t-I-think-of-that” accessory that attaches to your existing smartphone, MP3 player or whatever. Simply wind up your cord and Sinch snaps into place thanks to powerful magnets found on both ends. Its clever design is owed in part to frog who apparently had something to do with Imerj’s dual-screened Android powered smartphone we saw not too long ago. If you like what you see, you can grab your own Sinch in either black or white varieties from their site here for $15.99.

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The Sinch is designed to eliminate cord chaos. It’s marvelously simple–it attaches to your mobile device at the headphone jack and folds over itself to keep your wires from messing with your keys, ninja tools, and other stuff in your pockets.

Magnets in the elastic strip secure it to the device, around which users can naturally wrap their headphone cords. Then, all it takes is folding the band over to secure the cords in place. To release them, simply tug on the cord.

Produced by Dune Road Design and designed by Frog Design, the Sinch is billed as the only cord management gadget that allows headphones to remain connected to a device while allowing users to store them too.

The Sinch is now available in black or white for $15.99 through Facebook and Thesinch.com, with other colors to follow.

Full article here.

It’s a thin, rectangular piece of elastic with a small hole and a couple of magnets. And it’s very easy to use. Just slip the plug end of the ear buds through the hole, plug the buds into the audio jack and let the elastic dangle down the backside of the device.

When you’re done listening to your favorite tunes, wrap the cord of the ear buds around your device and the elastic band. Fold the elastic band around the ear buds and if you did it correctly, the two magnets will line up and keep everything securely closed until you are ready to rock and roll again.

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design mind sat down with frog Creative Director Jonas Damon, who led the project, to discuss the organic journey of designing not only the Sinch product, but its entire ecosystem: packaging, branding, and web presence. Jonas explains that while the design may seem like the obvious solution, simple design can be very deceptive.

What were some of the design challenges on this project?

We had an extensive first ideation phase where we looked at a couple dozen solutions for managing a cord on the iPhone or other popular mp3 players. So the real challenge was getting away from any mechanical solutions that felt too complicated for the task.

One of the major asks from the client was that the product be playful. Once we decided our direction, we knew that we wanted to work with magnets (you can’t beat magnets for playful!) and a rubber strap. A lot of work went in to getting the right strength and size of the magnets. We had to get the right material that would create a specific relationship to the magnets. The simplicity belies the complexity here.

Even when you are not using the product for its specific function, it will be living in your pocket or in your hands. So, we really had to look at the “fidget factors” of the material. We had to build a quality that was very tactile and robust that wouldn’t wear down from constantly being touched.

What research did you do to influence the design?

We had four or five different concepts that we presented in informal testing. Informal testing was so valuable for this type of project because cord management is such a generic problem that everyone who uses headphones can relate to. We knew we had found our idea when we felt a sense of shock that the concept with the most simplicity was the clear solution. You know you have something special when it is so simple or people say this is so obviously the right choice. It’s funny that simplicity can be very uncomfortable to a lot of people. We are often comforted by having many things around us to support us.So when a product comes along that is so simple, it almost seems naked to us as users. For certain designers though, simplicity is key and very reassuring.

How did the project grow from simply the design of the Sinch to the whole ecosystem of the product?

The project truly grew organically. We started solely focusing on the product design, but because of its radical simplicity, our client felt that we needed to build a larger story. It may sound cheesy, but we really went on a journey together. It wasn’t work for hire, but a true partnership. The client really understood the need for a holistic design and a brand that permeates every consumer touch point.

So, we built the entire brand: everything from the product name to the packaging to the web logo. The challenge in the packaging is that because the product is so simple, it didn’t always communicate its function by itself. The packaging needed to convey enough about what the product is and present it as something very special. The packaging almost becomes a second product.

One thing we liked about the solution is that it takes advantage of the existing user behavior of wrapping up headphones. Intuitively, it is an easy product to understand, but we can’t make the assumption that everyone will get it right away. So we provided a very detailed out of box experience with instructions on how to use it.
We are thrilled to have partnered with Dune Road Design on the Sinch, and are happy to have a hand in helping consumers live tangle free.

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Sinch has a solution. The eponymous product is basically a strap with two magnets and a hole. It’s designed to let the headphone cord wrap around the device in question (an iPod in the pictures, but presumably other similarly-shaped devices with metal backing would work too) without tangling quite as much, and the magnets at least are simple, and don’t wear out eventually the way velcro does. It’s also a little easier to maneuver than twist-ties.

All that said, many commenters here noted that you could make something similar by folding over a piece of duct tape and punching two holes i it. But it’s nowhere near as cool-looking. The Sinch goes for $15.99 from the company’s site.

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