Sinch launched to take over tangled cords
September 14th, 2011For those who regularly spend couple of minutes untying their headphone chords, the Sinch by Dune Road Design, designed by frog, seeks to offer a solution. The Sinch has a simple design wherein magnets are encapsulated in an elastic band that can be attached to the audio plug of any headset. It functions in a straight-forward manner that is users can enfold their headphones around the device and make use of the Sinch to secure the cords.
When the headphones are not in use, this organizer keeps them connected to the device so users can easily access it when required. At the same time, the Sinch allows to remove and store the bundled cords. It is light weight and transferable to multiple devices and apparently works just fine with metal-backed as well as plastic-backed devices.
“At its core, the Sinch product is a great example of how frog designers and engineers work together with clients to solve an everyday problem – in this case, tangled headphone cords – with an innovative, elegant solution,” shares Robert Curtis, executive director of product design at frog. “We are thrilled by our collaboration with Dune Road Design, which extends beyond the design of the product itself. We worked closely with the company from early ideation to product industrialization.”
The marketing campaign undertaken to promote the Sinch introduces users to it in quite an unexpected manner and thus, continues to create a buzz online. Dune Road Design aspires to ‘protect and organize personal electronic devices’ and with introduction of the Sinch it’s taking strides in that direction.
The Sinch is now available for purchase in black or white for $15.99 through Facebook and thesinch.com. Additional colors and new, complementary products will be offered soon, by the company.
Full article here.